Research Article

Analyzing Content and Information Quality of Instagram® Posts About #teethwhitening

Volume: 26 Number: 3 September 29, 2023
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Analyzing Content and Information Quality of Instagram® Posts About #teethwhitening

Abstract

Objectives; Getting information on health issues from social media applications provides benefits to patients; however, different types of content can lead to the development of inappropriate norms. This study therefore aimed to evaluate the content and information quality of Instagram® posts about teeth whitening. Materials and Methods; The first 100 posts were included in the three search periods, which started in October 2022 and were carried out at two-week intervals. (n=300) The #teethwhitening hashtag, which was determined as a trend topic in each search period, was used. The content of the posts was analyzed over eight questions, whereas their general information quality was analyzed according to the modified DISCERN analysis on seven questions. The demographic data of the posts were evaluated in two parts: a) account and b) data of the post. The distribution of the user questions and other (#) hashtags mentioned in the posts were also analyzed. Results; 191 posts were excluded from the research. 42% (n=46) of the posts had “low” information content. In addition, the mean value of the content was 2.77 (min 0, max 8/n=109). The mean score in the modified DISCERN score was 11.83 (min 7, max 35/n=109). 53% (n= 57) of the posts were related either to prosthetic treatments alone or to combined treatments that included prosthetic procedures. Most of the posts mentioned the hashtag "#veneer/s". Questions such as cost, duration of treatment, and appointment procedures were also asked as comments under the posts. Conclusion; It can be stated that the content and information quality of Instagram® posts about #teethwhitening are insufficient and may direct patients to more interventional invasive treatment options.

Keywords

References

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Details

Primary Language

English

Subjects

Health Care Administration

Journal Section

Research Article

Authors

Publication Date

September 29, 2023

Submission Date

March 8, 2023

Acceptance Date

August 22, 2023

Published in Issue

Year 2023 Volume: 26 Number: 3

DOI

https://doi.org/10.7126/cumudj.1262248

IZ

https://izlik.org/JA25JC33KN

Cite

RIS / Bibtex
EndNote
Buldur M, Misilli T, Ayan G (September 1, 2023) Analyzing Content and Information Quality of Instagram® Posts About #teethwhitening. Cumhuriyet Dental Journal 26 3 268–275.

Cited By

Root Canals and Conspiracies: A Social Semiotic Analysis of Digital Narratives on Social Media and the Promotion of Misinformation

Dentistry Journal

https://doi.org/10.3390/dj13100453

Trained to care, untrained to share: the integration of social media (#SoMe) education in dental specialty programs: a scoping review

Frontiers in Oral Health

https://doi.org/10.3389/froh.2025.1700491

Cumhuriyet Dental Journal (Cumhuriyet Dent J, CDJ) is the official publication of Cumhuriyet University Faculty of Dentistry. CDJ is an international journal dedicated to the latest advancement of dentistry. The aim of this journal is to provide a platform for scientists and academicians all over the world to promote, share, and discuss various new issues and developments in different areas of dentistry. First issue of the Journal of Cumhuriyet University Faculty of Dentistry was published in 1998. In 2010, journal's name was changed as Cumhuriyet Dental Journal. Journal’s publication language is English.


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