Abstract
Objectives; Getting information on health issues from social media applications provides benefits to patients; however, different types of content can lead to the development of inappropriate norms. This study therefore aimed to evaluate the content and information quality of Instagram® posts about teeth whitening.
Materials and Methods; The first 100 posts were included in the three search periods, which started in October 2022 and were carried out at two-week intervals. (n=300) The #teethwhitening hashtag, which was determined as a trend topic in each search period, was used. The content of the posts was analyzed over eight questions, whereas their general information quality was analyzed according to the modified DISCERN analysis on seven questions. The demographic data of the posts were evaluated in two parts: a) account and b) data of the post. The distribution of the user questions and other (#) hashtags mentioned in the posts were also analyzed.
Results; 191 posts were excluded from the research. 42% (n=46) of the posts had “low” information content. In addition, the mean value of the content was 2.77 (min 0, max 8/n=109). The mean score in the modified DISCERN score was 11.83 (min 7, max 35/n=109). 53% (n= 57) of the posts were related either to prosthetic treatments alone or to combined treatments that included prosthetic procedures. Most of the posts mentioned the hashtag "#veneer/s". Questions such as cost, duration of treatment, and appointment procedures were also asked as comments under the posts.
Conclusion; It can be stated that the content and information quality of Instagram® posts about #teethwhitening are insufficient and may direct patients to more interventional invasive treatment options.
References
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- 29. Lotto M, Sá Menezes T, Zakir Hussain I, et al. Characterization of False or Misleading Fluoride Content on Instagram: Infodemiology Study. J Med Internet Res., 2022;19;24(5):e37519.
- 30. Basch CH, Milano N, Hillyer GC. An assessment of fluoride related posts on Instagram. Health Promot Perspect., 2019;23;9(1):85-88.
- 31. Guler AY. The effect of Instagram posts related to #Wisdomteeth on patients. J Stomatol Oral Maxillofac Surg., 2022;123(2):155-157.
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Abstract
References
- 1. Greene JA, Choudhry NK, Kilabuk E, Shrank WH. Online social networking by patients with diabetes: a qualitative evaluation of communication with Facebook. J Gen Intern Med., 2011;26(3):287-92.
- 2. Al-Silwadi FM, Gill DS, Petrie A, Cunningham SJ. Effect of social media in improving knowledge among patients having fixed appliance orthodontic treatment: A single-center randomized controlled trial. Am J Orthod Dentofacial Orthop., 2015;148(2):231-7.
- 3. Abedin T, Al Mamun M, Lasker MAA, et al. Social Media as a Platform for Information About Diabetes Foot Care: A Study of Facebook Groups. Can J Diabetes., 2017;41(1):97-101.
- 4. Ramkumar PN, Navarro SM, Haeberle HS, et al. Social Media and Total Joint Arthroplasty: An Analysis of Patient Utilization on Instagram. J Arthroplasty., 2017;32(9):2694-2700.
- 5. Gholami-Kordkheili F, Wild V, Strech D. The impact of social media on medical professionalism: a systematic qualitative review of challenges and opportunities. J Med Internet Res., 2013; 28;15(8):e184.
- 6. Kumar N, Pandey A, Venkatraman A, Garg N. Are video sharing web sites a useful source of information on hypertension? J Am Soc Hypertens., 2014;8(7):481-90.
- 7. Ní Ríordáin R, McCreary C. Dental patients' use of the Internet. Br Dent J., 2009 19;207(12):583-6; 575.
- 8. Al-Khalifa KS, Al-Swuailem AS, AlSheikh R, et al. The use of social media for professional purposes among dentists in Saudi Arabia. BMC Oral Health., 2021;12;21(1):26.
- 9. Heaivilin N, Gerbert B, Page JE, Gibbs JL. Public health surveillance of dental pain via Twitter. J Dent Res., 2011;90(9):1047-51.
- 10. Graf I, Gerwing H, Hoefer K, et al. Social media and orthodontics: A mixed-methods analysis of orthodontic-related posts on Twitter and Instagram. Am J Orthod Dentofacial Orthop., 2020;158(2):221-228.
- 11. Joiner A, Luo W. Tooth colour and whiteness: A review. J Dent., 2017;67S:S3-S10.
- 12. Herrera A, Martín J, Pérez F, et al. Is personality relevant in the choice of bleaching? Clin Oral Investig., 2016;20(8):2105-2111.
- 13. Montero J, Gómez-Polo C, Santos JA, et al. Contributions of dental colour to the physical attractiveness stereotype. J Oral Rehabil., 2014;41(10):768-82.
- 14. Tin-Oo MM, Saddki N, Hassan N. Factors influencing patient satisfaction with dental appearance and treatments they desire to improve aesthetics. BMC Oral Health., 2011;23;11:6.
- 15. Samorodnitzky-Naveh GR, Geiger SB, Levin L. Patients' satisfaction with dental esthetics. J Am Dent Assoc., 2007;138(6):805-8.
- 16. Graf I, Gerwing H, Hoefer K, et al. Social media and orthodontics: A mixed-methods analysis of orthodontic-related posts on Twitter and Instagram. Am J Orthod Dentofacial Orthop., 2020;158(2):221-228.
- 17. (https://earthweb.com/how-many-people-use-Instagram/)
- 18. Tan SS, Goonawardene N. Internet Health Information Seeking and the Patient-Physician Relationship: A Systematic Review. J Med Internet Res., 2017;19;19(1):e9.
- 19. Barber SK, Lam Y, Hodge TM, Pavitt S. Is social media the way to empower patients to share their experiences of dental care? J Am Dent Assoc., 2018;149(6):451-459.e9.
- 20. Giglietto F, Iannelli L, Valeriani A, Rossi L. ‘Fake news’ is the invention of a liar: how false information circulates within the hybrid news system. Curr Sociol., 2019;08;67(4):625–642.
- 21. Strieder AP, Aguirre PEA, Lotto M, et al. Digital behavior surveillance for monitoring the interests of Google users in amber necklace in different countries. Int J Paediatr Dent., 2019;29(5):603-614.
- 22. Swire-Thompson B, Lazer D. Public Health and Online Misinformation: Challenges and Recommendations. Annu Rev Public Health., 2020;2;41:433-451.
- 23. Simsek H, Buyuk SK, Cetinkaya E, et al. "How I whiten my teeth": YouTube™ as a patient information resource for teeth whitening. BMC Oral Health., 2020 1;20(1):183.
- 24. Zaugg FL, Molinero-Mourelle P, Abou-Ayash S, et al. The influence of age and gender on perception of orofacial esthetics among laypersons in Switzerland. J Esthet Restor Dent., 2022;34(6):959-968.
- 25. Charnock D, Shepperd S, Needham G, Gann R. DISCERN: an instrument for judging the quality of written consumer health information on treatment choices. J Epidemiol Community Health., 1999;53(2):105-11.
- 26. Discern online. (t.y.). Date of access: 19.02.2023, http://www.discern.org.uk/general_instructions.php.
- 27. Abbasi MS, Lal A, Das G, et al. Impact of Social Media on Aesthetic Dentistry: General Practitioners' Perspectives. Healthcare (Basel)., 2022;17;10(10):2055.
- 28. Hebbal MI, Helaby BS, AlHefdhi MA. Reasons for Widespread Aspiration of Esthetics Veneers "Hollywood Smile": A Survey among Five Gulf Countries. J Pharm Bioallied Sci., 2022;14(Suppl 1):S923-S927.
- 29. Lotto M, Sá Menezes T, Zakir Hussain I, et al. Characterization of False or Misleading Fluoride Content on Instagram: Infodemiology Study. J Med Internet Res., 2022;19;24(5):e37519.
- 30. Basch CH, Milano N, Hillyer GC. An assessment of fluoride related posts on Instagram. Health Promot Perspect., 2019;23;9(1):85-88.
- 31. Guler AY. The effect of Instagram posts related to #Wisdomteeth on patients. J Stomatol Oral Maxillofac Surg., 2022;123(2):155-157.
- 32. Sycinska-Dziarnowska M, Stepien P, Janiszewska-Olszowska J, et al. Analysis of Instagram® Posts Referring to Cleft Lip. Int J Environ Res Public Health., 2020;12;17(20):7404
Details
| Primary Language | English |
|---|---|
| Subjects | Health Care Administration |
| Journal Section | Original Research Articles |
| Authors | |
| Publication Date | September 29, 2023 |
| Submission Date | March 8, 2023 |
| Published in Issue | Year 2023 |
Cumhuriyet Dental Journal (Cumhuriyet Dent J, CDJ) is the official publication of Cumhuriyet University Faculty of Dentistry. CDJ is an international journal dedicated to the latest advancement of dentistry. The aim of this journal is to provide a platform for scientists and academicians all over the world to promote, share, and discuss various new issues and developments in different areas of dentistry. First issue of the Journal of Cumhuriyet University Faculty of Dentistry was published in 1998. In 2010, journal's name was changed as Cumhuriyet Dental Journal. Journal’s publication language is English.
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