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INVESTIGATION OF THE EFFECT OF “MOUTH CANCER AWARENESS MONTH” EVENTS ON SOCIETY WITH GOOGLE TRENDS

Year 2021, Volume: 8 Issue: 3, 802 - 807, 31.12.2021
https://doi.org/10.15311/selcukdentj.855009

Abstract

Background: To create awareness about oral cancers, various events are being organized such as “oral cancer awareness month”. Google Trends is an application which is used to determine the relative frequency of a search term and is used for different purposes in the field of medicine, recently. The aim of this study is to determine the research popularity of terms about oral cancers using Google Trends and to investigate the relationship between various awareness events.
Material and Methods: Search Volume Indexes for terms “oral cancer” and “mouth cancer” for the USA, United Kingdom, and worldwide were obtained from Google Trends. Also, for Turkey “ağız kanseri”, “dil kanseri”, “dudak kanseri” and “damak kanseri” terms were used. Average search volume indexes of all terms for April, September and November,which are declared as oral cancer awareness months by different societies, were calculated.
Results: For terms, “mouth cancer” and “oral cancer”, November averages in the United Kingdom and April averages in the USA were higher compared to all months (p<0.05). Averages for “mouth cancer” and “oral cancer” were higher on November and April, respectively for worldwide (p<0.05). No statistically significant relationship was observed between November, April, September averages and all months averages for “ağız kanseri”, “dil kanseri”, “dudak kanseri” and “damak kanseri” terms.
Conclusion: Awareness months are effective in the context of search volume index in United Kingdom, USA, and worldwide. In Turkey, awareness months may be organized or already existing events may be improved.

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References

  • Kebabcıoğlu Ö, Pekiner FN. Assessing Oral Cancer Awareness Among Dentists. J Cancer Educ 2018;33(5):1020-6.
  • Düzlü M, Karamert R, Bakkal FK, Cevizci R, Tutar H, Zorlu ME, et al. The demographics and histopathological features of oral cavity cancers in Turkey. Turk J Med Sci 2016; 46(6):1672-6.
  • Tomar SL, Logan HL. Florida adults' oral cancer knowledge and examination experiences. J Public Health Dent. 2005;65(4):221-30.
  • Wimardhani YS, Warnakulasuriya S, Subita GP, Soegyanto AI, Pradono SA1 Patoni N. Public awareness of oral cancer among adults in Jakarta, Indonesia. J Investig Clin Dent 2019; 10(1):e12379.
  • Azimi S, Ghorbani Z, Ghasemi E, Tennant M, Kruger E. Disparities in Oral Cancer Awareness: a Population Survey in Tehran, Iran. J Cancer Educ. 2019;34(3):535-41.
  • Monteiro LS, Warnakulasuriya S, Cadilhe S, Sousa D, Trancoso PF, Antunes L, et al. Oral cancer awareness and knowledge among residents in the Oporto city, Portugal. J Investig Clin Dent. 2016;7(3):294-303.
  • Al-Maweri SA, Tarakji B, Alsalhani AB, Al-Shamiri HM, Alaizari NA, Altamimi MA, et al. Oral cancer awareness of the general public in Saudi Arabia. Asian Pac J Cancer Prev 2015; 16(8):3377-81.
  • Eltayeb AS, Satti A, Sulieman AM. Oral Cancer Awareness in Sudan: Assessment of Knowledge, Attitude and Treatment Seeking Behavior. Asian Pac J Cancer Prev 2017; 18(6):1645-9.
  • Esen A, Gürses G, Güler A, Baştürk F. Ağız Kanseri Bilinç Düzeyinin Türk Hastalarda Değerlendirilmesi. J Tradit Complem Med 2018;1:99-104.
  • Kaleem T, Malouff TD, Stross WC, Waddle MR, Miller DH, Seymour AL et al. Google Search Trends in Oncology and the Impact of Celebrity Cancer Awareness Cureus 2019; 11(8):e5360.
  • Whipple LA, Kotamarti VS, Heiman AJ, Patel A, Ricci JA. Using Google Trends to analyze patient search interest in implant-based and autologous breast reconstruction. Breast J 2019; doi: 10.1111/tbj.13675.
  • Mimura W, Akazawa M. The Association Between Internet Searches and Moisturizer Prescription in Japan: Retrospective Observational Study. JMIR Public Health Surveill 2019; 5(4):e13212.
  • Wu GC, Cao F, Shen HH, Hu LQ, Hu Y, Sam NB. Global public interest in systemic lupus erythematosus: an investigation based on internet search data. Lupus 2019;28:1435-40.
  • Murraya G, O’Rourk C, Hogana J, Fentona JE. Detecting internet search activity for mouthcancer in Ireland. Br J Oral Maxillofac Surg. 2016;54:163–5.
  • Ryan PM, Ryan CA. Mining Google Trends Data for Health Information: The Case of the Irish "Cervical Check" Screening Programme Revelations. Cureus. 2019 11(8):e5513.
  • Elango KJ, Anandkrishnan N, Suresh A, Iyer SK, Ramaiyer SK, Kuriakose MA. Mouth self-examination to improve oral cancer awareness and early detection in a high-risk population. Oral Oncol. 2011 47(7):620-4.

“AĞIZ KANSERİ FARKINDALIK AYI” ETKİNLİKLERİNİN TOPLUM ÜZERİNDEKİ ETKİSİNİN GOOGLE TRENDS® İLE DEĞERLENDİRİLMESİ

Year 2021, Volume: 8 Issue: 3, 802 - 807, 31.12.2021
https://doi.org/10.15311/selcukdentj.855009

Abstract

Amaç: Ağız kanserleri hakkında farkındalık yaratmak amacıyla, ‘ağız kanseri farkındalık ayı’ gibi çeşitli etkinlikler düzenlenmektedir. Google Trends bir arama teriminin aranma sıklığını göreceli olarak değerlendirmekte kullanılmakta ve bu uygulama sağlık alanında çeşitli amaçlarla kullanılmaktadır. Bu çalışmada Google Trends kullanılarak ağız kanserleri ile ilgili terimlerin aranma popülaritesinin değerlendirilmesi ve çeşitli ağız kanseri farkındalık etkinlikleri ile ilişkilerinin incelenmesi amaçlanmıştır.
Gereç ve Yöntemler: Google Trends uygulamasından, “oral cancer” ve “mouth cancer” terimlerinin ABD, Birleşik Krallık ve dünya genelinde arama hacim indeksleri elde edildi. Türkiye için de; “ağız kanseri”, “dil kanseri”, “dudak kanseri” ve “damak kanseri” terimleri kullanıldı. Farklı topluluklar tarafından organize edilen etkinlik ayları olan Nisan, Eylül ve Kasım aylarında ilgili terimler için arama hacim indeksleri hesaplandı.
Bulgular: “Mouth cancer” ve “oral cancer” terimleri için Kasım ayı arama hacim indeksleri Birleşik Krallık’ ta ve Nisan ayı arama hacim indeksleri ABD’ de diğer ayların ortalamalarından yüksek bulundu (p<0.05). Dünya genelinde, “mouth cancer” ve “oral cancer” terimleri için arama hacim indeksleri iki terim için sırasıyla Kasım ve Nisan aylarında yüksek bulundu (p<0.05).
Sonuç: Arama hacim indeksi değerleri bağlamında incelendiğinde, farkındalık ayları ABD, Birleşik Krallık ve Dünya genelinde etkili etkinliklerdir. Türkiye’ de de ağız kanserleri için farkındalık ayları düzenlenebilir ya da mevcut etkinlikler daha ileri düzeye taşınabilir.

Project Number

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References

  • Kebabcıoğlu Ö, Pekiner FN. Assessing Oral Cancer Awareness Among Dentists. J Cancer Educ 2018;33(5):1020-6.
  • Düzlü M, Karamert R, Bakkal FK, Cevizci R, Tutar H, Zorlu ME, et al. The demographics and histopathological features of oral cavity cancers in Turkey. Turk J Med Sci 2016; 46(6):1672-6.
  • Tomar SL, Logan HL. Florida adults' oral cancer knowledge and examination experiences. J Public Health Dent. 2005;65(4):221-30.
  • Wimardhani YS, Warnakulasuriya S, Subita GP, Soegyanto AI, Pradono SA1 Patoni N. Public awareness of oral cancer among adults in Jakarta, Indonesia. J Investig Clin Dent 2019; 10(1):e12379.
  • Azimi S, Ghorbani Z, Ghasemi E, Tennant M, Kruger E. Disparities in Oral Cancer Awareness: a Population Survey in Tehran, Iran. J Cancer Educ. 2019;34(3):535-41.
  • Monteiro LS, Warnakulasuriya S, Cadilhe S, Sousa D, Trancoso PF, Antunes L, et al. Oral cancer awareness and knowledge among residents in the Oporto city, Portugal. J Investig Clin Dent. 2016;7(3):294-303.
  • Al-Maweri SA, Tarakji B, Alsalhani AB, Al-Shamiri HM, Alaizari NA, Altamimi MA, et al. Oral cancer awareness of the general public in Saudi Arabia. Asian Pac J Cancer Prev 2015; 16(8):3377-81.
  • Eltayeb AS, Satti A, Sulieman AM. Oral Cancer Awareness in Sudan: Assessment of Knowledge, Attitude and Treatment Seeking Behavior. Asian Pac J Cancer Prev 2017; 18(6):1645-9.
  • Esen A, Gürses G, Güler A, Baştürk F. Ağız Kanseri Bilinç Düzeyinin Türk Hastalarda Değerlendirilmesi. J Tradit Complem Med 2018;1:99-104.
  • Kaleem T, Malouff TD, Stross WC, Waddle MR, Miller DH, Seymour AL et al. Google Search Trends in Oncology and the Impact of Celebrity Cancer Awareness Cureus 2019; 11(8):e5360.
  • Whipple LA, Kotamarti VS, Heiman AJ, Patel A, Ricci JA. Using Google Trends to analyze patient search interest in implant-based and autologous breast reconstruction. Breast J 2019; doi: 10.1111/tbj.13675.
  • Mimura W, Akazawa M. The Association Between Internet Searches and Moisturizer Prescription in Japan: Retrospective Observational Study. JMIR Public Health Surveill 2019; 5(4):e13212.
  • Wu GC, Cao F, Shen HH, Hu LQ, Hu Y, Sam NB. Global public interest in systemic lupus erythematosus: an investigation based on internet search data. Lupus 2019;28:1435-40.
  • Murraya G, O’Rourk C, Hogana J, Fentona JE. Detecting internet search activity for mouthcancer in Ireland. Br J Oral Maxillofac Surg. 2016;54:163–5.
  • Ryan PM, Ryan CA. Mining Google Trends Data for Health Information: The Case of the Irish "Cervical Check" Screening Programme Revelations. Cureus. 2019 11(8):e5513.
  • Elango KJ, Anandkrishnan N, Suresh A, Iyer SK, Ramaiyer SK, Kuriakose MA. Mouth self-examination to improve oral cancer awareness and early detection in a high-risk population. Oral Oncol. 2011 47(7):620-4.
There are 16 citations in total.

Details

Primary Language English
Subjects Dentistry
Journal Section Research
Authors

Oğuzhan Demirel 0000-0002-4756-6496

Aslıhan Akbulut 0000-0001-7931-4464

Project Number -
Publication Date December 31, 2021
Submission Date January 6, 2021
Published in Issue Year 2021 Volume: 8 Issue: 3

Cite

Vancouver Demirel O, Akbulut A. INVESTIGATION OF THE EFFECT OF “MOUTH CANCER AWARENESS MONTH” EVENTS ON SOCIETY WITH GOOGLE TRENDS. Selcuk Dent J. 2021;8(3):802-7.